Beauty Packaging has announced a great start to 2018, with record-breaking website performance in the first two months. For January/February, a whopping 121,254* site visits were recorded at BeautyPackaging.com—this was up 71% over the same period a year ago. In addition, 345,388 page views exceeded last year’s total for the same period by 64.59%.
 
Now in its 23^rd year, Beauty Packaging—the only vertical media platform for the cosmetics and fragrance packaging industry—features an 8-times-a-year print publication; a website with exclusive breaking news, online exclusives, experts’ views and videos, in addition to full archived print information; vibrant social media involvement; a weekly newsletter (free subscription here); digital edition and more.
 
All of these elements add up to the most comprehensive coverage—and serve as an industry resource for all.
 
Specific website interest in January/February focused on special staff-written packaging features on: the team at Clinique: Stock for Customization; Design Trends for Lipsticks & Mascaras; and the Nail Care Market.
 
Contributed articles from Industry Experts included viewpoints from Larissa Jensen (The NPD Group) and Karen Young (The Young Group).
 
A news story on Marie Osmond’s partnership in a beauty brand spiked to an astronomical 16,500+ impressions.
 
Viewership of our Videos (including the most recent interviews at Luxe Pack LA and MakeUp in LosAngeles) is at an all-time high, as is our “Live from Shows Growth.” Video page views were up 121% compared to the same time last year.
 
In addition, our annual report on the Top 20 Global Beauty Companies draws constant and strong interest throughout the year, as do our annual industry references: Beauty Packaging’s Corporate Profiles and International Buyers’ Guide.
 
Beauty Packaging appreciates your readership and your patronage! Please let us know of any comments or requests going forward.
 
Jay Gorga, Publisher: [email protected]
Jamie Matusow, Editor-in-Chief: [email protected]
Marie Redding, Associate Editor: [email protected]
 
 
* Publishers own data provided by Google Analytics January 1, 2017 – February 28, 2017 compared to January 1, 2018 – February 28, 2018